Real Oviedo, a historic Spanish club with five second division titles, faced a near-collapse in 2012 due to financial troubles and relegations. Saved from liquidation by passionate fan donations, the club has since been rebuilding its legacy.
Real Oviedo’s story is a testiment to supporters’ vital role in a football club and the unifying power of football globally. This rebrand will leverage the club’s redemptive journey and modernize its visual identity to resonate with domestic and international fans, particularly English supporters. The rebranding aims to boost tourism in Oviedo and revive local pride in the club and town.
Inspired by 'The Lightning Forwards,' and movement, the sleek new logotype honours legacy and history, whilst bringing the football club into the modern era.
The social media design for Real Oviedo captures the club’s rich heritage and modern ambition. Bold visuals, dynamic layouts, and club colors engage fans, celebrating key moments while driving the brand forward.
Designed to elevate the matchday experience, these programs combine dynamic layouts, striking imagery, and club pride, offering fans a visually engaging keepsake.
Various application of branding demonstrates the verstility of Oviedo's new badge and identity design on and off the pitch.
